Challenge: Create a promotional
video for the band Sister Hazel, and advertise
their involvement on Sixthman Management's
The Rock Boat cruise.
Solution: Using footage from
the band's performances on The Rock Boat
we put together an EPK style piece featuring
live footage and images from the cruise
in general. A secondary purpose was to
launch the video on the bands website in
order to generate excitement about the
bands fourthcoming album. In an effort
to appeal to fans of the band, we used
liberal ammounts of fan foorage from the
show. Everybody like to see themselves
in a video.
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